According to a new survey by Counterpoint Research, commissioned by OnePlus, 74% of Indian consumers prefer compact smartphones. The study also shows that 88% of users are likely to buy a compact phone if it delivers flagship-level performance. More than half of the respondents said they wouldn’t compromise on processor performance or battery life when choosing a compact device.
The survey included over 2,000 young professionals and early jobbers in India, aged between 18 and 35, from Tier 1 and Tier 2 cities across all regions. It also revealed that 68% of consumers feel there aren’t enough compact smartphone options available in the market today. Only 11% preferred displays under 6 inches, while 29% leaned toward phones over 6.5 inches. However, 69% of users said they preferred display sizes between 6 and 6.5 inches. One-hand usability also ranked high, with 73% saying it’s very important when choosing a compact phone.
Counterpoint Research Director Tarun Pathak noted that more users are choosing compact smartphones without compromising on performance or battery life. As most 2024 smartphones have screens over 6.5 inches, there’s a clear gap—and opportunity—for brands to launch powerful compact devices to meet growing demand.
Apple, Samsung, and OnePlus emerged as the top preferred brands for consumers looking to buy a compact smartphone. Currently, the market has limited compact smartphone options. Some available models include the Samsung Galaxy S25 with a 6.2-inch display, Google Pixel 9 and Pixel 9 Pro with 6.3 inches, and the Xiaomi 14 with a 6.36-inch screen. A few foldable phones also fall under the compact category. OnePlus is also set to launch a new compact option — the OnePlus 13s.
While the survey—commissioned by OnePlus—highlights growing interest in compact phones, it contrasts with past market behavior. Over the years, consumer buying patterns have consistently favored larger screens. Attempts by major brands like Apple and Samsung to push compact flagships haven’t seen strong sales, leading to discontinued models like the iPhone mini. The limited availability of compact phones may be more of a response to low demand than a lack of effort. Until more consumers start buying compact flagships, the demand may remain more talk than action.
Conclusion
Compact smartphones are clearly gaining attention, especially among younger users seeking a balance between comfort and performance. But while the interest is real, the market has yet to see a true shift in buying behavior. For compact phones to make a real comeback, consumers will need to back their preferences with purchases. If brands like OnePlus can deliver the right mix of size, power, and price, 2025 might just be the year compact flagships finally find their place.
Source: Counterpoint Research
